The National Association of the Deaf (NAD) is the nation’s premier civil rights organization of, by and for deaf and hard of hearing individuals in the United States of America. Established in 1880, the NAD was shaped by deaf leaders who believed in the right of the American deaf community to use sign language, to congregate on issues important to them, and to have its interests represented at the national level. These beliefs remain true to this day, with American Sign Language as a core value.
This line of merchandise was created to raise awareness, as well as funds to facilitate aid to any deaf in need. The design aims to provoke the viewers and remind them about the subjectivity of listening and speaking.