Centro Magnani is a fictional family owned art center. The logo was inspired by the meaning of the last name Magnani and the modern take on art the center offers. The interlocking letters not only serve as initials for the name of the institution, but also allude to a key – Magnani comes from the word Magnano, which means locksmith in Italian. The logo was meant to have a minimal and modern feel, much like the art displayed in center, while also maintaining a hint of tradition. The flexible duo can be used together in a more formal environment, or separate for merch, banners, stickers and more promotional collaterals.